Best practices for video submission to submit.WWBN.com:

Although WWBN will read mRSS and Video Sitemap XML it is considered best practice to associate a video with a landing page URL. WWBN will take a feed and provide a video on search results that are associated with a URL.  So if you submit a feed from a video sharing site, WWBN will display your content on our search results, if the user elects, he can then go see the content on the URL associated with the feed (in most cases the video sharing site) by clicking on a URL displayed along side your listing.

You can however use video to drive traffic to your website.

The best use of the WWBN system is to use Searchmercials.  A Searchmercial is a video designed specifically to drive users to your landing pages upon conducting a directory search or search engine search.

The purpose of a searchmercial is to appeal to the users searching the web by providing the search results sought by the user in video format and providing the user with enough information to warrant the user to click and go to your landing page URL.

In essence WWBN treats all content as searchmercials, as we provide a link back to the originating site, but it would be considered best practice to purpose those videos to entice users to go to the landing page they describe or promote.

Recommended Use:

• Create a searchmercial for each webpage you want to attract users to.
• mRSS and Video Sitemap structures will enable you to associate a landing page URL and a video URL

You can optionally manage your media content by creating a WWBN passport account with the same exact email address used to submit your feed as the account username.  Once verified, you can then claim the videos associated with that email address for:

• Pay Per Click bidding to rank your searchmercials
• Context Ads - Contextual Searchmercials
• Content Match Searchmercials
  
• Video Players - Create your own broadcast network, add players, channels of distribution, accept advertisements and more!
• Distribution - Distribute your content to other distribution channels.
• Syndication - Earn syndication revenues from your content.
• Programming - Create ShowTubes or AdTubes, schedule programming and more!

Some Searchmercial Suggestions:

1 Identify your goals

• Establish specific goals and success metrics so you can choose creative messages, keywords, and landing pages that will help you achieve your search objectives.
• Focus on relevance in everything you do, Make sure your video creative, landing page, and keywords connect people with exactly what they're looking for.

2 Produce clear, compelling videos

• Test multiple video creatives.
• Be concise - and avoid repetition.
• Mention the keyword in the video to show relevance.
• Emphasize unique aspects of your landing's page information, product or service.
• Include a strong call-to-action.

3 Choose useful destination pages

• Send users to a destination (landing) page that relates to your videos. If your videos offers a free product, link directly to the page that clearly displays that product.
• Target different destination pages with videos customized for those pages and use different keywords.
• Make it easy and intuitive for prospects to become customers.

4 Track results frequently and modify your efforts

• Track your conversions. WWBN assigns a unique tracking URL to each of your videos and keywords to identify which of your customers clicked through to your site from your video. This will also tell you which ads and keywords converted the most clicks to sales.
• If a keyword isn't performing well, consider changing your keyword matching to exact match, for example, or delete it. However, if a keyword is performing well, add more keywords like it.
• Compare performance across multiple creatives per video group or campaign, and disable the ones that aren't doing as well.